Call Metrics

Track telephone sales accurately with Call Metrics

E-commerce companies have been enjoying the use of wonderfully detailed, accurate tracking and reports systems for many years now, but telephone sales metrics have been harder to come by. Call Metrics is a new product from the web marketing experts at Branded3 and it is a godsend to any company that sells over the phone.

Call Metrics enables companies to set up different telephone numbers for every marketing channel or sub-channel that they use. By tracking these numbers and utilising web tools like Google Adwords, Google Analytics and customer relationship management systems, Call Metrics creates the dream scenario for marketers – the ability to accurately track return on investment for marketing spend.

The way Call Metrics is set up makes it remarkably easy to track telephone numbers linked to every channel of SEO, PPC, Affiliates and Newsletters. The phone calls are routed through a telephone system that has been integrated with a web server so that it can capture data, which you can then access via your Call Metrics login interface and your Google Analytics account.

You can allocate different telephone numbers to organic search, paid search, TV ads, banner campaigns, specific keywords, and referrals from partner sites and affiliates.

Of course, you want to know the value of your telephone sales rather than just the number of leads. The Call Metrics system integrates with most CRM systems so that you have access to the information you really want.

If you would like to receive a full PDF brochure detailing the Call Metrics system and CRM integration with screenshots, simply email patrick@branded3.com with your details and Branded3 will arrange a personal conversation via phone or email.

The Call Metrics system costs from as little as £100 per month and comes complete with monthly consultancy from the search engine optimisation experts at Branded3 – the consultancy service alone is worth around £300 per month.

This level of insight could be worth a huge amount of money to your business. Don't settle for inaccurate estimations when it comes to your sales figures – get Call Metrics today.